Ogilvy Health Summer Internship Copywriting

Who are they?

Ogilvy Health is a leading global healthcare marketing agency that’s part of the renowned Ogilvy network, known for combining deep scientific knowledge with powerful creative strategy to shape behavior and improve health outcomes. The company works with pharmaceutical, biotech, and wellness brands to craft compelling, innovative campaigns across all media platforms.

This summer, I was selected as a Creative Copywriting Intern as part of the Ogilvy Health Creative Summer Internship Program, which is an intensive, 10-week experience designed to immerse emerging talent in real agency life. As a copy intern, I collaborated closely with art directors, strategists, and senior creatives to develop big ideas, write copy for campaigns, and contribute to pitches for leading healthcare brands. I gained hands-on exposure to the fast-paced world of health advertising, applied my conceptual thinking, and developed a deeper understanding into how creativity can drive meaningful change in people's lives.

The Creative Brief

At the start of the Ogilvy Health Creative Summer Internship Program, our cohort was challenged to tackle a real-world health issue affecting our generation and develop a strategic, creative solution to address it. We were tasked with creating a full campaign — from insight to activation — resulting in a final pitch to senior creatives and executives at Ogilvy Health.

Our team chose to address the growing public health concern surrounding the deceptive marketing tactics of the tobacco and nicotine industry, particularly targeting Gen Z. In response, we developed “Lemme Break”, a conceptual nicotine quit-aid gummy designed to help underage users break their addiction to nicotine pouches. Rooted in the rituals of wellness and personal empowerment, Lemme Break reframes quitting as an act of self-worth and identity expression, making it trendy, aspirational, and socially relevant.

Our campaign included brand positioning, creative executions, and experiential activations aimed at disrupting the narrative around nicotine use and inspiring behavior change. We had the unique opportunity to pitch our concept not only to Ogilvy Health leadership, but also directly to representatives from Lemme, who provided feedback on our work and its potential impact.

Meet our team, The Unraveling.

Creative Executions Included

• Animated Social Advertisement 1 - “Scroll Break Teaser”

• Billboard Mockup Advertisement 2 - “Break Up with Toxic Ex”

• Billboard Mockup Advertisement 3 - “Addicted to Growth”

• Landing Page Copy + Wire Frame Mockup + Art Direction

• 3 Phase PR Strategy - “Unpouch Your Potential” Campaign

• Comprehensive Influencer Campaign

For Pharma/HCP writing samples, click here.

While at Ogilvy Health, I worked as a copywriter on the CAMZYOS account, which is a prescription medication used to treat symptomatic obstructive hypertrophic cardiomyopathy (oHCM) in adults, and for the Dexcom ONE+ account, which is a continuous glucose monitoring (CGM) system used to manage diabetes.

• Developed and annotated copy for Camzyos, providing scientific references/annotations to support medical claims in patient communication materials, including: Doctor Discussion Guide, Symptom Tracker, In-Office Patient Brochure, Interactive Heart Model, and a Treatment Journal. Contributed to future brand planning by conceptualizing innovative executions with the executive creative team, including a tech-forward VR headset to make patient stories immersive, an AI-driven adaptive learning path integrated into an interactive questionnaire, a mobile toolkit/app for patient support, and a caregiver communication guide to improve dialogue between patients, HCPs, and the brand.

• For Dexcom ONE+, crafted social and display ad copy and refined the messaging playbook to establish a consistent, compelling tone across all marketing channels.

Prior to Ogilvy Health, I’ve worked as:

A Copy Editor for a research paper where I partnered with an HCP Kidney Specialist from Mayo Clinic on: “Ibuprofen, a traditional drug that may impact the course of COVID-19 new effective formulation in nebulizable solution”: https://doi.org/10.1016/j.mehy.2020.110079 

A Master of Science Graduate Research Partner on the research paper: “Characteristics of Practicing Yoga Therapists in North America: Research Project” (not published yet, pending publication in Frontiers and Elsevier): https://www.iayt.org/news/652787/Characteristics-of-Practicing-Yoga-Therapists-in-North-America-Research-Project-.htm 

Research Partner in Siena College’s Academic Microbiology Department on the research paper: “Determining Growth Conditions Conducive to the Biofilm Formation of Environmental Bacterial Strains in a Laboratory Setting” 

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In 2018, I was a Global Medical Volunteer Student with Child Family Health International where I worked collaboratively with a diverse team of healthcare professionals (HCPs), students, and community members. I was chosen from a pool of about 20 candidates to travel to Cordoba, Argentina to observe in various hospitals as a Global Medical Volunteer Student on a pre-medical track at Siena College.

In 2017-2019, I was an Observation Student in St. Anthony’s Community Hospital, where I directly observed real medical cases alongside healthcare professionals (HCPs) involving Gynecology, Plastic Surgery, Podiatry, Pediatrics, Dermatology, and Orthopedic Surgery.